Customer Service

Customer service is part of your product

Customer service is key to retaining customers

A long-term relationship, not a one-night stand

Cost of acquiring a new customer is high

Increasing customer retention will dramatically increase profit

Customer service happens before, during and after the sale:

How your customers are greeted

Get it right the first time

Continue to offer more value

Rules are made to be broken

Thank your customers and follow up

When problems occur

It’s an opportunity to learn

Listen!

Develop a solution

Don’t burn a bridge