Customer Service


Customer service is part of your product

Customer service is key to retaining customers

*     A long-term relationship, not a one-night stand

*     Cost of acquiring a new customer is high

*     Increasing customer retention will dramatically increase profit

Customer service happens before, during and after the sale:

*     How your customers are greeted

*     Get it right the first time

*     Continue to offer more value

*     Rules are made to be broken

*     Thank your customers and follow up

When problems occur

*     Itís an opportunity to learn

*     Listen!

*     Develop a solution

*     Donít burn a bridge