WK	Date	Topic	Reading--Text	Links to required web reading	Assignments Due
1	4/4 to 4/8	· Introductions · Overview of class/syllabus · Small Business in America A Brief Lesson in Economics: o The Free Enterprise System o Supply & Demand o The Business Cycle · Starting A Business o Getting Advice o Entrepreneurial Personality o Your Business Idea o Finding the Funds o The Business Plan · Team Projects	Introduction (p.v) pp. 1-11 pp. 20-50 pp. 310-316	o Are You Ready (from SBA)? http://www.sba.gov/starting_business/startup/areyouready.html o Necessary Factors for a successful business: http://www.myownbusiness.org/s2/index.html#5 o An excerpt from Adam Smith’s The Wealth of Nations (1776), one of the most influential books written on the subject of political economy. Smith’s ideas still influence our thinking today about the free market and the desirability of government regulations.
2	4/11 To 4/15	· Starting A Business oStart, Buy, or Franchise? o Legal Forms of Business Ownership § chart · Accounting o Introduction o Cash vs. Accrual o Income Statement	pp. 12-19 pp. 331-346 pp 269-291	o Types of Business Entities (forms of ownership) o Read the following on the Washington State government website, then, complete the assignment described to the right. * I'm planning to start a new business in Washington. What are the first steps I should take? * What is a Master Application? * Where can I get a Master Application? * Are there other licensing requirements I must fulfill that are not covered by the Master Application? o Income Statement	Completed Master Application Form due Fri, 4/15. After reading the links at left, download, print and fill out a Master Application form for your new business.
3	4/18 To 4/22	Accounting · Taxes · Inventory valuation & depreciation o Breakeven Analysis o Desired Method of Income Planning o Balance Sheets o Chart of Accounts	pp 303-309 pp 317-327	o Breakeven Analysis o Tax strategies for the self-employed	Business Concept Due Monday, 4/18
4	4/25 To 4/29	Financial Ratios and comparative analysis
5	5/2 To 5/6	Cash Flow Statement Midterm Review Financial Plan Review · Assumptions · Financial Statements			Team Project Presentations begin Friday, 5/6
6	5/9 To 5/13	SCHEDULE CHANGE: Midterm Exam, Monday, 5/9 Marketing: · Target markets · Market research · Market intelligence · USP · Your Marketing Plan	pp. 66-85	o The Marketing Mix Lecture Topic 4--Marketing Strategy, (pages 1-7) and Topic 5--Marketing Mix (pages 1-9)	SCHEDULE CHANGE: Midterm Exam, Monday, 5/9 Financial Plan Due Wednesday, 5/11
7	5/16 To 5/20	Marketing: · Product/New product · Price · Place o Selling o Advertising o Customer service o Marketing without Advertising	pp. 86-120 Chapters 3 & 4 p.392	o Product life cycle o Price o Place o Promotion
8	5/23 To 5/27	Marketing · Promotion o Merchandising o Public relations & publicity o Marketing a service business · e-commerce	pp. 142-143	o eHow.com: How to Write a Press Release o Do The Right Thing And Get Publicity For Your Good Deed o Marketing a Service Business o Master Networkers o E-Commerce Overview: Read the entire section on e-commerce (stop at the beginning of “Business Plan for Section 9”). o Read the 3 selected pages below from www.Entreprener.com‘s exhaustive site on How to Start an eBusiness : 1. Ten Design Mistakes to Avoid 2. Adding Stickiness to Your Site 3. 21 Ways to Promote Your Site Online and Off
9	5/31 To 6/3	Management and HR · Hiring · Firing · Negotiating · Managing & Motivating	pp. 393-396	o Employees vs. Contractors --What's The Difference? o Win-Win Negotiation
10	6/6 To 6/10	Operations · Time & Project Management · Systems & forms · Accounting software · Policies & procedures: o credit & collections o invoices, Purchase Orders · Insurance · Leasing · Inventory	pp. 383-391 pp. 292-304 pp. 347-363 pp. 51-63 p. 397	o Running Effective Meetings o Computer and Communication Tools o